Corporate Branding Manager

What You Will Do

• Develop and execute GoTo’s brand strategy, aligning it with business objectives
• Strengthen the brand identity around "Karya Anak Bangsa Berjuang untuk Indonesia"
• Manage brand consistency across all channels, including digital, social media, and offline platforms
• Oversee the creation of brand guidelines, ensuring uniform messaging and visuals
• Collaborate with marketing, PR, and product teams to integrate corporate narrative into campaigns
• Conduct market research to understand customer perceptions and adjust strategies accordingly
• Build relationships with key stakeholders to ensure internal buy-in for brand initiatives
• Monitor and measure the effectiveness of branding efforts using KPIs and analytics
• Ensure GoTo’s brand resonates with audiences while maintaining its core values

What You Will Need

• Bachelor’s degree in Marketing, Communications, or a related field
• At least 5 years of experience in branding, preferably within tech or fast-paced industries
• Proven track record of developing and executing successful brand strategies
• Strong understanding of brand identity, positioning, and storytelling
• Experience working with local and global brands
• Ability to manage cross-functional teams and collaborate effectively
• Excellent project management skills with the ability to handle multiple priorities
• Strong communication and presentation skills for stakeholder engagement
• Data-driven mindset, able to analyze brand performance and adjust strategies accordingly
• Experience with digital marketing and social media branding strategies
• Creative problem-solving abilities and an eye for design

Working within Corporate Affairs at GoTo involves being part of a close knit team with a vibrant and collaborative culture. You will spend much of your time engaging with colleagues in Jakarta, while also acting as a leader within the Singapore business. There is a huge amount to learn and no two days are the same, so those who excel here are passionate about managing diverse projects and disciplines, driven by a meticulous approach to execution. It's a culture that values versatility and adaptability, providing a stimulating environment for professional growth and achievement.

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.