Content Branding executive - Lab grown Jewellery
Neuraleap Technologies Group
Full-time
On-site
Mumbai, Maharashtra, India
Brand Strategy & Management
Overview
The Content Branding Executive for Lab Grown Jewellery plays a pivotal role in shaping and communicating the brand's narrative, core values, and product offerings to the target audience. As a rapidly growing niche within the jewellery market, lab-grown jewellery represents a sustainable, ethical alternative to traditional mined gemstones. The executive will be responsible for developing and executing innovative content strategies that highlight the brand's unique selling propositions while educating consumers about the benefits of lab-grown gemstones. This role entails close collaboration with marketing, sales, and product teams to ensure consistency in messaging across all platforms. Moreover, the executive will engage with various media outlets and influencers to enhance brand visibility and reputation. A deep understanding of the jewellery market, along with a passion for sustainability and ethical practices, is crucial in order to resonate with conscious consumers. Overall, the Content Branding Executive will be instrumental in establishing the brand as a leader in the lab-grown jewellery sector, driving customer engagement, and ultimately contributing to business growth.
Key Responsibilities
- Develop and implement branding and content strategies for lab-grown jewellery.
- Create compelling written and visual content for various platforms, including websites, blogs, and social media.
- Conduct market research to identify trends, target demographics, and competitor strategies.
- Collaborate with the design team to produce high-quality imagery for marketing materials and product displays.
- Manage and curate content across all social media channels to enhance brand visibility.
- Engage with online communities and respond to inquiries regarding lab-grown jewellery.
- Analyze performance metrics of content to refine strategies and improve engagement.
- Work with influencers and media outlets to promote brand initiatives and product launches.
- Maintain brand consistency in messaging, tone, and quality across all communication channels.
- Coordinate and assist with promotional campaigns and events to increase brand awareness.
- Educate consumers about the benefits and process of lab-grown jewellery through informative content.
- Maintain knowledge of industry regulations and standards related to jewellery marketing.
- Collaborate with the sales team to align content with sales objectives and customer needs.
- Monitor industry trends to identify opportunities for product differentiation and content innovation.
- Prepare regular reports on content performance and brand activities for management review.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in content creation and brand management.
- Familiarity with lab-grown jewellery and sustainable practices is highly desirable.
- Strong understanding of SEO principles and digital marketing strategies.
- Excellent written and verbal communication skills.
- Proficiency in graphic design software (e.g., Adobe Creative Suite).
- Experience in social media marketing and community management.
- Ability to analyze and interpret data to inform content strategies.
- Creative thinking and innovative problem-solving skills.
- Strong organizational skills and attention to detail.
- Ability to work independently as well as in a team-oriented environment.
- Understanding of photography and videography techniques is a plus.
- Ability to manage multiple projects and meet deadlines.
- Experience with content management systems (CMS).
- Knowledge of customer relationship management (CRM) tools.
- Passion for gemstones, jewellery, and sustainable living.