Commercial Brand Strategist

Candidate Information Pack (please read before applying)

This is a hybrid role for Northern Ireland employees (2-3 days per week in the office) and fully remote for elsewhere in the UK.

A waiting list may be compiled for similar future positions that may arise within the next 12 months. Connect with us to be notified of any future positions in the department you are interested in.

Background:

At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®.

DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real-world diagnostic testing data from a global network of laboratories.

Position Summary:

This position requires an exceptional individual who effortlessly blends analytical thinking, commercial acumen, life science and creative genius.

The Commercial Brand Strategist will work with the VP of Marketing and other key stakeholders across the business to define, execute and continuously shape brand strategy and positioning for the group. The role holder will be required to conduct thorough market research and intuitively grasp market demands, whilst unravelling complex insights, business needs and challenges. Developing a methodology that translates insights into campaign plans to build brand equity, market awareness and customer demand is critical.

This role will be responsible for developing branding campaigns aligned to our Data and Engagement, Scientific and Advisory Service teams. With a complex suite of buyers and a diversifying set of products and services, the role holder will play a pivotal role in building product understanding and uptake across the industry buying and influencer committee. Finding innovative marketing angles to connect client and prospect needs with products and services is required to maximise Diaceutics market share and cut through industry noise.

To be successful in this position, close collaboration with marketing colleagues, SME’s , sales and other stakeholder groups both internal and external to Diaceutics is crucial to building an effective go-to-market branding plan utilizing the full omni channel marketing mix, including, but not limited to, market research, data strategy, digital planning, events, content, media partners and compelling positioning.

Duties and Responsibilities:

Strategy

• Work with the VP of Marketing to develop a 12-24-36 monthly planning cycle, including;
  
  
  • The development of brand building strategies to present Diaceutics differentiated position.
  
  
  • Curate an “always on” integrated marketing plan aligned to the Insight & Engagement Solutions and Scientific & Advisory Services business units to drive market awareness, and engagement.
  
  
  • Maintain an up-to-date understanding of our data and engagement offering, DXRX platform and Scientific and Advisory Services as well as customer strategies and challenges.
  
  
  • Work with marketing peers to develop and maintain the brand architecture, corporate and service positioning / messaging structure across Diaceutics, including the governance of brand guidelines, TOV and creative platform.
  
  
  
  


• Work with key stakeholders across the business to establish innovative brand marketing angles to connect Diaceutics solutions to the mass market opportunity.
  
  
  • Establishing a ‘pull strategy’ will require the development of campaign ideas that move beyond the features and benefits of the product and instead focus on ‘applied expertise’ and ‘proof of impact’ content strategies including in use cases, case studies, testimonials, alignment to legislation and policy changes, research papers and more.
  
  
  
  


• Work with other senior marketing colleagues to routinely undertake research on i) customers ii) markets and iii) competitors and identify a programme to share insights with the wider business to support corporate planning and investment discussions.


• Partner with the Senior Director of Growth Marketing on go to market brand strategies and brand campaign reporting to ensure alignment in targeting and efficiency in operations.


• Develop brand marketing led planning, alignment and progress meetings with key stakeholders across the business. Overall project management responsibility.


• Work with third party agencies to bring the brand and marketing strategy to life.


• Budget responsibility in line with organisational policy and procedures, by projecting costs, determining necessary adjustments and reviewing expenditures.

Marketing Communications and Omni Channel Management ;

• Work with marketing and external agencies to develop relationships with preferred partners including influencers, trade media and industry associations. Build and maintain a database of contacts for Diaceutics to leverage for relevant opportunities.


• Champion new ideas and concepts to create effective content aligned to your strategies and plans in conjunction with inhouse and external agency support.


• Oversee and implement the planning and evaluation of all marcomms;
  
  
  • Including the creation of a marketing content calendar, to incorporate all collateral requirements for all channels and production management. Content to include case studies, blogs, videos, sales enablement, research reports, thought leadership, social content, webinar copy , ebooks etc.
  
  
  
  


• Support the planning, implementation and evaluation of Diaceutics attendance and speaking opportunities at all external and owned events including; conferences, Diaceutics masterclasses and technical presentations.


• Work with the VP of marketing and marketing peers to establish a channel development programme to enable the delivery of the marketing strategy and align responsibilities accordingly. The program should include agency identification ,content partners, digital and tech stack development, lead management and nurturing plans, events strategy , evaluation and ROI modelling.

Customer Relationship Management

• Oversee the management of accurate databases for customers and prospects using company systems.


• Oversee the development and use of up-to-date databases to build relationships with existing and prospective customers to achieve annual targets. Use strategies to build the database with key decision makers across each of our product areas.

Evaluation

• Prepare and deliver reports, outlining progress against marketing and corporate KPI’s.


• Adaption of plans based on market, company, customer insights and evaluation.

Leadership

• Collaboration across the wider marketing team where required. Including the supervision of the day to day activities and the creation of personal development and mentoring plans.

Key Attributes Required:

• 
  People Skills: capability to work across multifunctional teams is sought, combined with an ability to drive growth and contribute to strategic initiatives across the business. Line manage the performance of other people's work through projects, including effective delegation of tasks and responsibilities.


• 
  Customer Service / External Impact: have a strong awareness of customer relationship considerations, as they personally represent Diaceutics Brand. Accountable for effective communication with external stakeholders and suppliers, often dealing with sensitive information and a considerable amount of confidential data.


• 
  Decision-Making: as Diaceutics continues to grow, setting an example, progressing methodologies and campaigns, maintaining consistency and simultaneously insisting on high quality standards will call for an authoritative yet strategic approach. Taking ownership and showing initiative while working within a focused team will be required. Strong listening skills and critical thinking is essential to interpret feedback from customers and monitor to success of deployed strategies.


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  Initiative and Independence: This individual should be goal orientated, resilient with a determined personality. Leadership of simultaneous brand campaigns and initiatives, with differing paths and timelines is likely. Internal and external scheduling, project management, as well as planning for launches, offerings and communication approaches will be required.

Knowledge and Specialist Skills:

1.  Education – Bachelor’s Degree in a marketing, scientific or a commercial field (Masters Degree preferred).


2.  Experience
   
   
   1. 10 years’ professional marketing experience to include a minimum of 5 years’ experience working in a healthcare, medical device, diagnostic or applicable pharma consulting background.
   
   
   2. Minimum of 7 years’ experience building brands and brand strategy from initiation phase to launch phase within a B2B organization, preferably within the life sciences sector
   
   
   3. Minimum of 5 years’ leadership experience of a high performing team
   
   
   4. Significant demonstrable experience of the market planning and GTM process, including; market research, digital marketing, content strategies and other traditional marketing tactics.
   
   
   5. Proven experience in budget management, cost projecting and expenditure review.
   
   
   6. Proven track record in working to targets and activating teams to realise strategic goals
   
   
   
   

Life at Diaceutics:

We are a multi-cultural, diverse team spanning 15 countries around the world. One thing we all have in common is that we are dedicated people who are passionate about patient outcomes. All of our employees work remotely or in a hybrid model and we collaborate together as a global community.

At Diaceutics, we live by our values, The Diaceutics EFFECT. Diaceutics community is Empowered to explore new ideas and paths, and to develop new solutions for our pharma clients and lab partners. By applying Foresight, innovative and entrepreneurial skills we can lead at the forefront of Precision Medicine. Fun is what makes life working at Diaceutics so special as it is the fuel of what we do, both internally and externally. Special care for Empathy allows us to create an open environment for working together, being listened to and understood, even when working remotely. Communication has a special place at Diaceutics, being key across all our interactions, where we assume positive intent which leads to widespread Trust across our community.

We hire smart, fun people who care about our mission and about each other. Some interesting points about us:

• Competitive salary (and attractive bonus scheme dependent on role)


• Training and development opportunities


• Remote / Virtual Working


• Flexible Working incl. Flex Day Programme


• Share Incentive Plan


• Increase of Annual Leave with tenure


• Pension


• Healthcare (including Vision and Dental) and Additional Benefits


• Life Insurance


• Group Income Protection


• Enhanced Maternity and Sick Pay Provisions


• Robust Performance Management Framework and Individual Development Plan


• Generous Staff Referral Scheme


• Dedication to positive working culture with regular health and wellbeing activities and annual company get together

We are an equal opportunities employer and we welcome applications from all suitably qualified persons.

Please see link below to our Candidate Privacy Statement -

https://www.diaceutics.com/privacy-statement