Chief Communication & Brand - Hybrid from France
WakamWho are we?
Wakam is a B2B2C insurance company that creates white-label insurance solutions via its Play&Plug® technology platform for more than 80 partners. We provide most of our insurance products through API, and hosts white label insurance solutions via our Play&Plug technology platform.
With a footprint spanning 32 countries and revenue of more than €900 million in 2023, mostly generated outside France, Wakam is the European leader in digital and embedded insurance.
Strongly committed to social responsibility, Wakam is a mission-driven company dedicated to “enabling transparent and impactful insurance".
Our culture? Free to impact.
A culture where everything is possible, where all ideas are taken into consideration, where everyone has an impact! Hungry for freedom? Thirsty for autonomy? If you are adventurous, then the Wakam adventure might be made for you!
Accelerating growth combined with the demand for more structured and strategic communication presents the opportunity to hire a Chief of Brand and Communication Officer.
Reporting to the CEO Office, this position will be responsible for communications in a juxtaposing context, maintaining the balance between the very regulatory side of a player in Insurance and the disruption brought by technology. The major challenge in terms of managerial culture is to maintain the entrepreneurial spirit (speed, enthusiasm, results, management of ambiguity…) while leading and structuring a high performing communications team.
We are looking both for a strategic person who can be hands on.
Main Tasks & Responsibilities
This role is part of the Management Team of Wakam and is involved in driving the business. Your role will be to plan, develop and manage the brand strategy as well as the communication work to support the company’s overall strategies and objectives. We want you to ensure that the Wakam brand is communicated in a consistent manner across all channels and touchpoints and specifically in the “Mission / Sustainability” area. Building and structuring the team will be key.
Branding / Mission
• Define and build the Wakam branding platform and narratives:
- Wakam name to become an iconic brand in the Insurance and Tech Landscape in the the UK and Continental Europe
- Wakam name to be deeply linked to its “Mission” identity (“Société à Mission” / B-Corp)
Internal Communication
• Work hand in hand with the CEO Office on supporting Wakam’s unique internal culture
• Support closely the People team to define and manage internal communication touchpoints and rituals to support management’s messages
External Communication
• Develop external communication strategy including roadmap/calendar, channels, tone, editorial line in line with overall company strategy across UK and Continental Europe
• Collaborate with HR on the subject of employer branding
• Define and manage the comms relationship with shareholders, potential investors and the wider community
• Manage press relations, corporate on and offline media, ensuring constant monitoring
• Anticipate, prevent, and manage crisis.
Profile Requirements
• Confirmed experience of at least 10-12 years in communication, within a high growth scaling organization with an emphasis on Mission / Sustainability driven outcomes
• Persuasive, innovative and effective
• Works well in project mode and is capable of broader vision, knowing how anticipate business impact.
• Has a sense of the concrete, the operational
• Recognized for the ability to manage people, motivating and uniting teams around an ambitious objective and achievement.
• Extensive European experience
• Fluent in French & English
• Experience in institutional relations would be a plus
Recruitment process
• Interview with Talent Acquisition Team Lead
• Interview & Case Study with CEO Chief of Staff
• HR interview with VP HR
• Interview with CEO
• Interview with Chairman
Positive energy, agility, and team spirit are essential to support Wakam in its hyper-growth!
You have the Wakam mindset? Join us!
More about us
Our culture? Free to impact. A culture where everything is possible, where all ideas are taken into consideration, where everyone has an impact on the transformation of insurance! Hungry for freedom? Thirsty for autonomy? If you are adventurous and like challenges, then the Wakam adventure might be made for you!
Discover on our website who we really are with the 11 cultural markers that so well describe us!
Mindset compatibility with our ‘Free to Impact’ culture:
- Think big
- Biased for action
- Curious and eager to learn
- Can say no and find solutions
- Aims for the moon (but please don’t stick on the moon)
- And above all: have fun working together 🤜🤛 !
- Wakam is not based on a hierarchy but on a methodology where everyone finds their role and knows their objectives.
- With a flat hierarchical system and a highly collaborative operating model, Wakam is an extremely agile and transparent company.
- Every last Friday of the month, it's Free.day @Wakam, a day without meetings to take a step aside and dedicate ourselves to skills sponsorship or other activities (because we are curious, I remind you).
- Full-remote is a reality at Wakam (there is even one Wakamee who works from his sailing boat ⛵) with our Wakam From Anywhere (WFA) program.
- Last but not least : we are nice and we have fun! (you'll find out by yourself 😉)
At Wakam, we are committed to fostering an inclusive environment where diversity is celebrated. If you require any reasonable adjustments during the recruitment process, please feel free to reach out to your recruiter.