Reports to: Marketing Director or Head of Marketing
Location: [Insert Location]
Job Summary:
We are seeking an experienced and creative Branding Marketing Manager to lead the development and implementation of our brand strategy. The successful candidate will be responsible for building and maintaining our brand identity, creating engaging marketing campaigns, and driving business growth through effective branding and marketing initiatives.
Key Responsibilities:
Brand Strategy:
Develop and execute a comprehensive brand strategy aligned with business objectives.
Conduct market research and competitor analysis to stay up-to-date on industry trends.
Collaborate with cross-functional teams to ensure consistent brand messaging.
Brand Identity:
Manage and maintain the company's visual identity (logo, color palette, typography, etc.).
Develop and enforce brand guidelines.
Ensure consistent branding across all marketing channels.
Marketing Campaigns:
Plan, execute, and measure the effectiveness of branding and marketing campaigns.
Develop campaign strategies, budgets, and timelines.
Collaborate with creative agencies, designers, and copywriters.
Digital Marketing:
Manage social media presence and content calendar.
Develop and implement email marketing campaigns.
Optimize website content for SEO.
Analytics and Reporting:
Track and analyze key performance indicators (KPIs) for branding and marketing campaigns.
Provide regular reporting and insights to stakeholders.
Adjust strategies based on data-driven insights.
Collaboration and Stakeholder Management:
Work closely with sales, product, and customer success teams.
Communicate brand updates and initiatives to internal stakeholders.