Job Description: Branding Manager / Marketing Manager
Job type: Full time/ Part time
Shift: Afternoon
Key Responsibilities:
1. Website Management:
o Oversee and maintain the company website, ensuring it is up-to-date, user-friendly, and aligned with branding strategies.
o Regularly analyze website performance (traffic, user engagement, conversions) and generate reports.
2. Social Media Management:
o Develop and execute social media strategies to enhance brand awareness and engagement.
o Manage and maintain all social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring consistent messaging and branding across all platforms.
3. Content Creation & Design:
o Develop content calendars and ensure timely posting across all platforms.
o Ensure content aligns with brand voice, target audience, and marketing goals.
4. SEO & Analytics:
o Implement and manage SEO strategies for the website and social media platforms to improve organic search rankings and visibility.
o Conduct keyword research, optimize content for search engines, and keep up-to-date with SEO best practices.
5. Branding & Strategy:
o Collaborate with other teams (product, sales, etc.) to align marketing strategies with business objectives.
o Monitor industry trends and competitor activities to stay ahead of digital marketing trends.
6. Customer Engagement & Reviews:
o Monitor and respond to customer reviews and feedback across social media and other digital platforms.
o Encourage positive reviews and engage with customers to foster a loyal community.
• Proven experience in digital marketing, content creation, and social media management.
• Strong proficiency in SEO tools and strategies (Google Analytics, SEMrush, etc.).
• Experience with website management tools and CMS platforms (WordPress, Shopify, etc.).
• Skilled in design tools (Adobe Creative Suite, Canva, etc.) and video editing software (Premiere Pro, Final Cut Pro, etc.).