Branding and PR Executive
Brand 4 Brands
Full-time
On-site
Chennai, Tamil Nadu, India
Brand Strategy & Management
Overview
The Branding and PR Executive plays a pivotal role in shaping the public perception of the organization. This position is essential for driving brand awareness and managing communication strategies that resonate with target audiences. The Executive will work closely with various departments to ensure cohesive branding and strategic messaging across all platforms. They will be responsible for developing and executing PR campaigns that align with the company’s objectives, enhancing the overall brand image. In today's competitive market, effective branding and public relations are crucial to establishing trust and credibility, and the Executive will be at the forefront of these initiatives. With a strong focus on digital platforms and stakeholder engagement, this role is vital for fostering positive relationships with the media and enhancing the brand's visibility in the market.
Key Responsibilities
- Develop and implement effective branding strategies.
- Create and manage PR campaigns to promote the organization’s initiatives.
- Craft press releases, speeches, and other communication materials.
- Build and maintain relationships with media representatives and influencers.
- Monitor media coverage and analyze trends to inform future strategies.
- Coordinate internal and external communications, ensuring consistency.
- Design and oversee social media content strategy.
- Organize promotional events and campaigns to enhance visibility.
- Collaborate with marketing teams to align branding goals.
- Conduct market research to identify segments and understand audience perceptions.
- Prepare reports on the effectiveness of PR efforts and brand initiatives.
- Manage crisis communications and coordinate responses to negative coverage.
- Identify sponsorship and partnership opportunities for brand expansion.
- Utilize analytics tools to measure brand performance online.
- Stay updated on industry trends and competitors’ activities.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
- 0-2 years of experience in branding or PR roles.
- Strong portfolio of previous branding and PR work.
- Exceptional written and verbal communication skills.
- Proficiency in social media platforms and analytics tools.
- Experience in project management and campaign execution.
- Understanding of graphic design principles or experience with creative teams.
- Ability to work under pressure and meet deadlines.
- Strong networking and relationship-building capabilities.
- Detail-oriented with strong analytical skills.
- Creative mindset and innovative approach to problem-solving.
- Familiarity with content management systems.
- Knowledge of SEO and online marketing strategies.
- Willingness to adapt in a fast-paced environment.
- Ability to assess and mitigate PR risks.
- Flexibility to work afternoons or evenings for events as required.