Branding and Marketing Coordinator

Carver Companies is seeking an experienced Branding and Marketing Coordinator to join our team located in the Albany, NY area.  This is an in-person position.  This is NOT a remote or hybrid position.

About Us: For over 30 years, Carver Companies fundamental belief has been to provide unparalleled service all while maintaining our values of honesty and integrity both on land and sea. We pride ourselves on our unmatched logistics services and superior products to our customers, partners and tenants. We work hard to inspire our diverse, well-rounded workforce and management team to always perform at the highest levels of safety and professionalism.

Branding and Marketing Coordinator

What You Will Do

As the Branding and Marketing Coordinator for Carver Companies, you will have the exciting opportunity to work collaboratively with colleagues and leadership to implement strategies in branding and marketing, public relations, internal communications and digital communications that advance the organization's goals.

Responsibilities:

• Support both internal and external communications for Carver Companies


• Collaborate with management team to identify and pursue and develop media opportunities that support marketing efforts to achieve business goals and objectives.


• Identify and pursue internal communication opportunities; draft internal communications


• Fact-check and write internal communication updates


• Under the guidance of management, aid with or draft communications such as key executive level messages, Q&A documents for associates, media materials, news releases, blog posts, and internal event recaps.


• Ensure unplanned internal communication requests are recorded, vetted, tracked, and fulfilled.


• As part of the marketing team, report daily and bi-weekly status of projects to management, identifying any major blockers that may delay plans.


• Ensures that communications are consistent, accurate and appropriate to support the organization's identity and further its strategies.


• Supports Sales leadership and staff to implement internal and external resources to support Carver Companies direction and opportunities.


• Developing and implementing communications that foster leadership engagement and gains associate's support and understanding of the organization's values and strategic priorities.


• Collaborate with Human Resources on job postings, social media blasts, internal email blasts, etc. 


• Specific duties include




• Assist with maintaining company website


• Aid with social media marketing and monitoring


• Company newsletter


• Apparel orders


• Business cards and related branded items


• Maintain photo library, collect B-roll photos


• Developing communications to employees on employee benefits


• Coordinating recruiting events


• Collaborate on community involvement


• Coordinate company contributions


• Promote company sponsored events


• Promote and communicate what the company is doing


• Attend workshops, town hall meetings, etc. as necessary


• Utilize all media outlets to promote the company


• Coordinate signage and similar advertising needs


• Event planning, preparation and coordination


• Celebrate employee achievements and milestones


• Administrative tasks


• Limited travel may be required from time to time (non-frequent)

What You Will Need

Education:

• Bachelor’s degree in marketing communication or similar. 

Work Experience:

• Minimum 2 years of experience required.


• Minimum 4 years of experience preferred.


• 2 years of leadership or management experience preferred.


• Prior experience with Adobe software


• Experience with cameras and photography, creating short videos


• Drone experience a plus


• Technology background a plus

Compensation: Compensation will be based on education and experience.  Projected range $65,000 to $75,000

Benefits: Benefits include paid medical insurance (buy up option available), long term disability, group life insurance, 401k with up to 8% match, paid holidays and paid time off.  Additional voluntary benefits include dental, vision, enhanced short term and long term disability, supplemental group life insurance, exclusive opportunity to invest in an employee owned company, AFLAC plans, Employee Assistance Fund and more!

Don't miss this exciting opportunity to join a growing team!

*Note position will initially be based in Ravena/Coeymans, NY (just south of Albany) and will relocate to Guilderland, NY (Albany, NY) within about 3 months.