Brand Strategy and Growth Marketing

About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

About FWD Life Philippines 

FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively.

For more information, please visit fwd.com.ph. 

1 www.insurance.gov.ph > Statistics > Life > 2022 > Based on Paid-Up Capital

2 www.insurance.gov.ph > Statistics > Life > 2022 > Based on New Business Annual Premium Equivalent

• Crafting brand’s differentiation strategy.
• Ensure brand image, message and tone are consistent across all platforms, whether online or offline channels.
• Analyze market trends and identify new opportunities and challenges.
• Gathering feedback from sales and customers, analyzing behavior to define brand’s positioning in relation to awareness and consideration.
• Explore and expand growth opportunities in digital commerce, segments, partnerships, and distributions.
• Grow brand’s reach in the market and appeal to a larger audience across various channels.

Job Qualifications:

• Bachelor's Degree graduate
• Minimum of 5 years of brand management and strategy experience in life insurance, FMCG, telco or credit card environment.
• Familiar with media, branding and channel marketing strategies and executions.
• Has solid foundation on brand research.
• Willing to work in Bonifacio Global City, Taguig
• Strong proficiency in Excel and PowerPoint.

Privacy Notice

Your privacy is a priority for FWD.  The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice.

FWD has partnered with Talocity Instasolutions Private Limited (“Talocity”) to manage the initial filtering of candidate’s profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform.  The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer to Talocity Privacy Policy.

When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process.  Shortlisted candidates will then be contacted by FWD for the face-to-face interview.