Brand Strategist

JOB TITLE: Brand Strategist

DEPARTMENT: i3 Education

JOB LOCATION:  Canton, Ohio

SUMMARY OF POSITION:

The Brand Strategist is responsible for developing and executing brand strategies to drive brand awareness, generate leads, and support sales initiatives. This role requires a creative and detail-oriented professional with experience in Graphic design, Canva, collateral creation, UI/UX, Salesforce (Pardot), and website design (WordPress).

ESSENTIAL DUTIES & RESPONSIBILITIES:

Brand Strategy Development:

• Collaborate with VP of Sales to create and implement comprehensive strategies that align with business goals.


• Identify market opportunities and trends to optimize branding  efforts.


• Develop and manage content for collateral, ensuring brand consistency and alignment with sales objectives.

Digital Branding:

• Design and manage brand campaigns to nurture leads and engage customers.


• Oversee the design and content management of the company website, ensuring a user-friendly experience and alignment with strategies.


• Utilize Canva and other design tools to create visually appealing brand materials, including brochures, presentations, and social media graphics.

Sales Support:

• Work closely with the VP of Sales to develop collateral that supports the sales process, including product sheets, case studies, and presentations.


• Manage the integration and use of Pardot in Salesforce for tracking campaigns and lead generation activities.


• Provide insights and feedback to the sales team based on branding analytics.

Cross-Functional Collaboration:

• Partner with other departments, including Product Development and Customer Success, to ensure branding efforts are aligned with overall business objectives.


• Contribute to the development of customer-centric messaging and value propositions.

Reporting and Analytics:

• Track and analyze the performance of branding campaigns, providing regular reports to the Vice President of Sales.


• Use data-driven insights to refine branding strategies and improve campaign effectiveness.

MINIMUM QUALIFICATIONS (EDUCATION AND EXPERIENCE):

Education:

• Bachelor’s degree in graphic design, Communications, or a related field.

Experience:

• 3+ years of experience in a graphics roll with a focus on UI/UX and website design.


• K-12 school foodservice is a plus


• Proven experience with Canva and Salesforce


• Familiarity with website content management systems and basic HTML/CSS.

Skills:

• Strong design skills with proficiency in Canva or similar tools.


• Excellent communication and presentation abilities.


• Ability to manage multiple projects simultaneously and meet deadlines.


• Strong analytical skills with the ability to interpret data and translate it into actionable branding strategies.


• Self-starter with a creative mindset and attention to detail.

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.