Brand Strategist

Position Overview

EYA, the premier residential real estate developer in the DC metro area, is seeking an experienced Brand Strategist to take a lead role in maintaining and enhancing EYA's brand across all touchpoints. Operating in a fast-paced environment, this position will manage all branding activities throughout the entire project lifecycle, from pre-launch to post-launch. A key aspect of this role involves project management, collaborating closely with sales teams and project marketing teams to ensure brand consistency and alignment with our corporate goals and values.

The ideal candidate is proficient in B2C branding practices, is a visionary, a great communicator with acute attention to detail, and a strong project manager with a proven ability to manage a team to execute to 100% completion in a fast-paced environment. Does this sound like you? Apply now!

Responsibilities:

• Support the EYA team of leaders in developing and implementing overall brand strategy.
• Manage day-to-day brand consistency across all marketing channels and touchpoints.
• Oversee the creation and maintenance of brand guidelines.
• Coordinate new project branding initiatives with project teams.
• Oversee content creation to ensure alignment with brand guidelines and marketing objectives.
• Assist in planning and executing marketing campaigns across various channels.
• Support corporate communications and public relations efforts.
• Liaise between the marketing team and other departments for brand-related matters.
• Assist in coordinating branding elements for new project launches.
• Support the development of marketing assets for active selling projects.
• Monitor brand performance metrics and prepare regular reports.
• Analyze brand perception and make recommendations for improvements.
• Assist in tracking ROI for branding initiatives.
• Support the VP of Marketing in developing and managing branding budgets.
• Track expenses related to branding initiatives.
• Work closely with the digital marketing, content, and events teams to ensure brand consistency.
• Collaborate with sales and design teams to align branding with customer needs and product offerings.
• Collaborate with departments such as architecture, land acquisition, engineering, and HR on cross-disciplinary initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field. Advanced and specialized education in a related field preferred.
• At least 7 years of experience in brand management, preferably in real estate or related industries.  Experience working at a marketing agency or as a client managing agency relationships is required.
• Strong understanding of branding principles and marketing strategies, with a passion for maintaining brand integrity.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strategic thinker with a creative mindset.
• Superior written and verbal communication skills with an eye for details.
• Strong interpersonal skills and the ability to work collaboratively across departments in a fast-paced environment.
• Proficiency in Microsoft Office suite and Adobe Creative Suite.
• Experience with digital marketing platforms and analytics tools

• Demonstrated visual and graphic design acumen.

If you are ready to make a significant impact at a growing company, apply today by submitting your resume through our careers page at eya.com.

EYA is an equal opportunity employer and welcomes applications from diverse candidates.