Brand Strategist
Vatatree Consulting
Full-time
On-site
Bengaluru, Karnataka, India
Key Responsibilities:
- Conduct in-depth research and analysis to uncover insights about client industries, competitors, and target audiences.
- Develop brand positioning strategies that differentiate our clients in the marketplace.
- Assist in the development and implementation of comprehensive branding strategies for clients across various industries.
- Be the key point of contact for clients, manage the account & lead client servicing.
- Lead client workshops and presentations to communicate strategic recommendations and garner buy-in.
- Monitor industry trends and consumer behaviours to identify opportunities for innovation and growth.
- Lead the creation of brand guidelines, messaging frameworks, and marketing collateral.
- Project manage all deliverables from creating calendars, to internal briefing to ensuring quality output as per defined timelines.
- Monitor and report on the performance of branding campaigns and initiatives.
- Collaborate with clients to understand their objectives and provide strategic recommendations.
- Make marketing calendars, prepare internal & external briefs.
- Organise work flows, and streamline deadlines & tasks for creative & copy team members.
- Assist in client presentations and communication as needed.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 2-4 years of experience in marketing, branding, or a related role (internship experience may be considered).
- Strong analytical skills with the ability to interpret data and trends.
- Excellent verbal and written communication skills.
- Proficiency in Microsoft Office Suite and familiarity with marketing software and tools (e.g., Google Analytics, Adobe Creative Suite) is a plus.
- Ability to thrive in a collaborative team environment and manage multiple projects simultaneously.
- Creative thinker with a passion for marketing and branding trends.
- Proactive attitude and willingness to learn.