The profile will be responsible for planning, executing, and monitoring branding and trade activation growth objectives for the company.
Main Accountabilities
Working closely with the Sales Teams on increasing visibility and demand for our customers tapping into regional nuances of high impact branding
Plan and own Retail Branding footprint objectives for the division pan India
Manage and review branding SOP for smooth flow of operations within TAT
Plan and execute customer-campus connect activities collaborating across divisions in the company.
Drive partner marketing objectives in collaboration with Partnership team tracking effectiveness and CSAT score for each partner store.
Manage a network of vendors aiming to achieve highest quality output in cost effective manner utilizing new innovations and techniques across trade channels.
Audit branding activities across markets, provide competition trends and source new opportunities to increase brand visibility in trade market.
Dimensions
Reports to: Trade Marketing Consultant
-Strong ability to monitor, track, review, and drive to execution at scale
-Collaboration and Stakeholder responsiveness