Job Overview:
We are seeking a dynamic and experienced Brand and Marketing Manager to lead our marketing efforts and enhance our brand presence. The ideal candidate will be responsible for developing and implementing effective online and offline marketing strategies to drive brand awareness, customer engagement, and revenue growth for our building material products.
Key Responsibilities:
Brand Development:
Develop and maintain a strong brand identity that resonates with the target audience.
Create and implement branding strategies to enhance brand visibility and recognition.
Monitor and manage brand reputation.
Respond effectively to customer feedback and inquiries.
Marketing Strategy:
Develop comprehensive marketing plans to support business objectives.
Execute and manage multi-channel marketing campaigns.
Online & Offline Branding & Marketing activities:
Work with the branding and PR agencies, as well as other related agencies i.e. event organizer.
Oversee digital marketing initiatives, including social media, email marketing, and online advertising.
Monitor and analyze the performance of digital campaigns to optimize results.
Develop compelling and relevant content for various marketing channels.
Ensure consistency in messaging and brand voice across all communication materials.
Work closely with dealer networks to strengthen brand visibility and marketing activities through channel network.
Organize event, exhibition and seminar
Market Research or Data Analytic:
Use data-driven insights to refine marketing strategies.
Collaboration:
Collaborate with cross-functional teams to align marketing efforts with overall business goals.
Budget Management:
Develop and manage the marketing budget effectively.
Monitor expenses and allocate resources efficiently.
Key note for qualifications: We are looking for the candidate who
Some experience in launching the new product or at least launching the new product extension
Personality : Mature, Active, leadership, Able to work as a team
Logical thinking and be able to lead/direct/formulate the branding strategy