Brand Manager (Wellness)

Position - Brand Manager Wellness business vertical

Experience - We require 360 experience in marketing keen to have expertise in digital, Atl, Btl and offline marketing & Branding Experience in Healthcare industry.

Overview:

Key Responsibilities:

• Develop and execute comprehensive brand strategies for wellness products/services.


• Conduct market analysis and identify opportunities for brand enhancement and growth within the wellness sector.


• Collaborate with cross-functional teams to ensure brand consistency and effective communication across all channels.


• Manage brand budget, forecasting, and provide timely financial reports.


• Drive new product launches and oversee the complete product lifecycle.


• Monitor and analyze market trends, consumer behavior, and competitor activities.


• Create and implement innovative marketing campaigns to increase brand awareness and customer engagement.


• Manage external agencies and vendors to deliver high-quality brand assets and materials.


• Utilize data analysis to measure the performance of brand initiatives and make data-driven decisions.


• Ensure brand compliance with industry regulations and standards.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.


• Proven experience in brand management within the wellness or healthcare industry.


• Demonstrated success in developing and implementing successful brand strategies.


• Strong analytical skills with the ability to interpret data and make strategic recommendations.


• Excellent project management and organizational abilities.


• Effective communication and interpersonal skills to collaborate with internal and external stakeholders.


• Proficiency in market research and trend analysis.


• Understanding of digital marketing tools and platforms.


• Ability to multitask and prioritize in a fast-paced environment.


• Knowledge of regulatory requirements and compliance within the wellness industry.

Working Days: Monday to Friday

Location - Mumbai, Santacruz West (Please apply only if you can relocate/work in preferred location)