Brand Manager
Fashion TV India
Full-time
On-site
Mumbai, Maharashtra, India
Position - Brand Manager (Lifestyle Business Vertical)
Experience - We require 360 experience in marketing keen to have expertise in digital, Atl, Btl and offline marketing & Branding Experience in Lifestyle & Wellness industry where we require one from the lifestyle industry.
Overview:
The Brand Manager for Lifestyle & Wellness is as Salon | Spa | Gym | Nail Spa | Foot Spa | Wellness Studio | Makeup Studio | Slim Center | Beauty Center | Tattoo Parlour | Blowdry Bar | Asthethics plays a crucial role in developing and implementing brand strategies to drive growth and engagement within the wellness industry. This role is essential in contributing to the organization's overall brand success, market positioning, as we have multiple franchise outlets in different cities.
Vision & Mission :
To bring India at par with International Fashion and Beauty standards and transform it into one of the leading luxury destinations in the world by establishing an extensive network of the international brand
in the country.
AIM :
To be the most influential brands in the Indian lifestyle, fashion and
beauty industry and set the benchmark for the rest of the luxury industry across the country.
Key Responsibilities:
- Develop and execute comprehensive brand strategies for wellness products/services.
- Conduct market analysis and identify opportunities for brand enhancement and growth within the wellness sector.
- Collaborate with cross-functional teams to ensure brand consistency and effective communication across all channels.
- Manage brand budget, forecasting, and provide timely financial reports.
- Drive new product launches and oversee the complete product lifecycle.
- Monitor and analyze market trends, consumer behavior, and competitor activities.
- Create and implement innovative marketing campaigns to increase brand awareness and customer engagement.
- Manage external agencies and vendors to deliver high-quality brand assets and materials.
- Utilize data analysis to measure the performance of brand initiatives and make data-driven decisions.
- Ensure brand compliance with industry regulations and standards.
Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in brand management within the wellness or healthcare industry.
- Demonstrated success in developing and implementing successful brand strategies.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent project management and organizational abilities.
- Effective communication and interpersonal skills to collaborate with internal and external stakeholders.
- Proficiency in market research and trend analysis.
- Understanding of digital marketing tools and platforms.
- Ability to multitask and prioritize in a fast-paced environment.
- Knowledge of regulatory requirements and compliance within the wellness industry.
Working Days: Monday to Friday
Location - Mumbai, Santacruz West (Kindly apply only if you can relocate/work in preferred location)
Note - Mention a cover letter about your overall experience and if you are selected what you can do for us.
Thanks & Regards
Rahul - Manager HRD
Email - rahul.p@ftv.ind.in
Call WhatsApp - 7977719548
Visit us for more details at www.fashiontv.com