Brand Manager - Franchise/licensing Vertical

Overview:

Key Responsibilities:

• Develop and execute strategic marketing plans to support the growth of the franchise network.
• Conduct market analyses to identify opportunities for brand expansion within the franchise vertical.
• Manage the brand positioning and messaging across all franchise locations.
• Collaborate with franchise partners to ensure brand compliance and consistency.
• Lead the development of franchise-specific marketing collateral and promotional materials.
• Monitor and analyze franchise marketing performance and implement improvements as needed.
• Provide guidance and support to franchisees on marketing-related initiatives.
• Ensure alignment of franchise marketing efforts with overall brand strategy and values.
• Participate in franchisee training and support programs related to marketing and branding.
• Collaborate with internal and external stakeholders to drive innovative marketing strategies for the franchise vertical.
• Manage the franchise marketing budget and allocate resources effectively.
• Stay updated on industry trends and competitive landscape within the franchise market.
• Drive new product or service launches within the franchise network.
• Act as a brand ambassador for the franchise vertical at industry events and conferences.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in brand management, preferably within the franchise or retail industry.
• Demonstrated success in developing and implementing marketing strategies to drive business growth.
• Strong understanding of franchise operations and marketing dynamics.
• Excellent project management and organizational skills.
• Ability to collaborate effectively with diverse teams and external partners.
• Proficiency in market research and analysis techniques.
• Excellent communication and presentation abilities.
• Capability to thrive in a fast-paced, dynamic work environment.
• Proficiency with marketing analytics and performance measurement tools.
• Experience in budget planning and financial acumen.
• Strategic and innovative thinking with a focus on results.
• Knowledge of industry regulations and best practices in franchise marketing.
• Ability to travel as needed to franchise locations and industry events.

Working Days: Monday to Friday

Location - Mumbai, Santacruz West (Please apply only if you can relocate/work in preferred location)