Description
As a Brand Manager, you will be responsible in managing the performance of assigned brands through the development of strategic plans and effective execution. Manages the competency development of subordinates by providing a work environment conducive to work excellence through ongoing coaching, counseling, and feedback.
Responsibilities
Brand Strategy and Execution
- Develop strategic plans for the growth and profitability of assigned brands.
- Create and/or review brand plans with the Senior Brand Manager to ensure alignment with objectives and business targets, financials, and production capability.
- Create and finalize marketing/demand forecast for assigned brands, integrating analyses and evaluation of brand performance, including competitive landscape and insights from shoppers and consumers.
- Manage and evaluate the execution of marketing plans and brand performance of existing products and new SKU’s.
- Participate in the development of the innovation pipeline for brands with the Innovations team.
- Work with Corporate Marketing units to execute integrated marketing communication plans for assigned brands.
- Co-create brand directions with Portfolio Management while ensuring compliance to branding guidelines.
- Prepare budget, conduct spend analysis, and recommend reallocation of resources for the approval of the Senior Brand Manager.
People Management
- Work with HR Business Partners and Corporate Marketing Capability in executing business-critical People & Culture programs to attract, retain, and develop talents.
Qualifications
- Graduate of Marketing, Business Administration, Economics, or any related course
- With at least 3 years of solid marketing experience gained from an FMCG company or a similar industry
- At least 1 year of leadership or supervisory experience is preferred
- Intermediate strategic thinking and thought leadership, marketing and brand management skills
- Successfully launched or grew a brand
- Willing to be assigned in Ortigas, Pasig