Brand Manager
Constantly Varied Gear
Position: Brand Manager
About the Us:
Be part of a growth-focused team at one of New Bedford’s largest privately held companies. We pride ourselves on offering competitive salaries well above the local averages, comprehensive benefits, and a clear pathway for advancement. With over a decade of experience, we’ve built a strong foundation that offers outstanding stability and strong opportunities for career growth.
At CVG, we’re not just a fitness apparel brand – we’re a thriving community built on positivity, empowerment, and connection. With a passionate customer base and an engaged online community, we’re on a mission to inspire strength, confidence, and authenticity.
About the Role:
We’re looking for an outgoing Brand Manager to keep CVG’s brand consistent, engaging, and community-focused. You’ll shape brand strategy, cultivate thriving online communities, and bring creative energy to content and campaigns.
Key Responsibilities:
- Brand Consistency: Ensure all communications align with CVG’s mission, vision, and values.
- Community Engagement: Manage platforms (Facebook Group, private app, Instagram, TikTok), host discussions/challenges, monitor feedback, and relay insights to improve products and campaigns.
- Content Creation: Appear in photos, videos, and live streams; develop and edit photo and video content for compelling visuals, copy, and content that strengthen brand loyalty and awareness.
- Campaigns: Develop and execute storytelling-driven brand campaigns; create compelling visuals and copy that foster loyalty such as exclusive product previews, promotions, or themed campaigns
- Performance Tracking: Track engagement, brand sentiment, and community growth; use analytics to optimize strategies.
- Collaboration: Work with internal teams to ensure consistent brand execution across all communication channels and with photo/video shoots, product presentations, and brand messaging.
What We’re Looking For:
- Community Builder: A passion for fostering connections, understanding customer needs, and building strong, loyal communities.
- Strategic Thinker: Ability to craft and implement branding strategies that resonate with target audiences and drive engagement.
- Camera-Friendly: Comfortable on camera and in front of audiences.
- Organized & Detail-Oriented: Exceptional multitasking skills with a focus on delivering high-quality work in a fast paced setting.
- Excellent Communicator: Strong verbal and written communication skills that connect authentically across multiple platforms.
- Creative & Flexible: A team player who embraces variety, preferring new challenges over repetitive tasks and collaborates well with various teams. Has a creative mindset and enjoys seeing a project through completion.
Skills and Qualifications:
- Proficiency in major social media platforms for business (Facebook, Instagram, YouTube, TikTok, etc.).
- Experience with Photoshop, Canva, Lightroom, Capcut, and/or Premiere Pro or other photo/video editing tools.
- Passionate about our company, values, and message with a deep understanding of company voice and products.
- Expertise with project management tools, Google Suite, and calendars.
If you love building vibrant communities, connecting with audiences, and driving brand growth, we want to hear from you! Apply now to join the CVG team.
NOTE:
- Will only consider applicants who provide a cover letter.
- Please email hrdept@constantlyvariedgear.com to submit your resume, cover letter, and any relevant portfolio or social media links.
- Include the word “PIVOT” in your cover letter.
- Please visit our site and social media pages before you apply to check out what we’re all about!