Brand Manager
Talent Bee Consulting
Full-time
On-site
Bengaluru, Karnataka, India
Ideal Candidate
- 7+ Years in end-to-end product marketing/branding
- Experience in an agency initially and then working with a Product firm (consumer)
- Experience in Ed-Tech / Educational firms preferred
Organization
A new EdTech firm, part of a multibillion-dollar conglomerate. An incredible opportunity for passionate and driven individuals to join an early-stage medical EdTech product team, backed by a reputed Industry Leader in Education. We are looking for a driven, experienced person to join a newly formed team to oversee Sales.
Key Responsibilities:
1. Be the Brand Custodian
- Manage Brand and Communication for the Brand across channels
- Develop Brand Strategy and Positioning
- Plan, Develop and Deploy Brand Campaigns to build awareness and intention
2. Drive organic growth through App downloads
3. Manage and grow organic brand presence on Social Media Channels
4. Drive and own events and activations, both online and offline
5. Own the PR and Content Marketing mandate
6. Manage Consumer Insights and Market Research for product lines
7. Support student enrolments through campaigns for performance marketing
8. Agency relationship management.
Responsibilities:
Brand Strategy and Execution
- Develop Brand Strategy and Brand Launch Campaigns
- Oversee execution of the same from end to end with a metric-driven/monitored approach
- Drive Brand Awareness and App Downloads through always-on-brand activities
Social Media Strategy and Execution
- Own and manage a brand presence on Social Media channels – (Instagram, Facebook, YouTube) through calendarized and metric-driven plans
- Oversee PR and Content Mandate
- Responsible for building thought leadership in the Press by engaging with relevant publications and media houses
- Drive content marketing on Quora
- Own all marketing content on the App
- Manage Consumer Insights and Market Research
- Carry out consumer and market research as needed
- Support in creating assets (digital and offline), providing sales support to business and customer support teams to help drive acquisition
- Manage agencies to generate content, advertising, and social media solutions to meet the brand requirements
Candidate
- Post Graduate – MBA/PGDM in Marketing from top tier b-school
- Experience: 7-12 years of relevant experience
- Past experience in managing B2C products, executing end-to-end marketing programs
- Experience in creating marketing communication strategy
- Able to make sense of market and competitive trends to create annual plans
- Familiarity with digital marketing, social media and content marketing (needs to work with agencies and internal teams for execution)
- Experience in non-reporting relationships (preferably interfaces with senior leadership)
- Strong command over written English communication
Key Competencies
- Self-starter with strong goal orientation
- Focused on flawless execution, eye for detail
- Ability to build relationships (with peers and senior leadership)
- Planning and building marketing strategy
- Awareness and curiosity about marketing trends especially digital marketing
Why Join this organisation:
• Be part of an energetic team that's making a difference in education.
• Work on an e-learning product with a real impact on learners.
• Friendly and inclusive work environment.
Location:
Bangalore
Salary:
14-18 LPA