Brand Manager
YourNest Venture Capital
Full-time
On-site
Gurgaon, Haryana, India
Build the brand that’s building some of India’s most innovative startups
With over 100,000 startups, there’s no shortage of ideas in India – but the real challenge lies in spotting potential winners and shaping them into successful enterprises that will transform industries and deliver valuable returns.
At YourNest, we’ve been doing precisely that since 2012. With three funds totalling $100 million, we were the first to champion DeepTech startups in India. Our journey has set new benchmarks, and we consistently rank among India’s top-performing early-stage venture capital funds.
We’ve built and scaled startups globally through our unique brand of ‘nurture capital.’ Our dynamic, driven team works hand-in-hand with founders to help them succeed.
We are now searching for a Brand Manager.The role is ideal for someone who can excite the world to look at YourNest as the go-to VC for fund deployment by leveraging the power of branding.
How does this role contribute?
As a Brand Manager, you will play a strategic role in shaping YourNest’s identity, reputation, and perception. You will ensure that the branding strategy aligns with our investment strategy while managing marketing activities within a defined budget.
This role is also critical in maintaining YourNest’s position as a thought leader in the industry.
What skills and mindset will help you succeed?
- Ability to craft and execute impactful brand strategies.
- Proven ability to conceptualise and design visually engaging campaigns.
- Experience in crafting marketing plans that encompass all critical touch points including events.
- Hands-on experience with online marketing channels, including social media, SEO, and email marketing.
- Meticulous in ensuring accuracy and quality across all communications.
- Ability to work autonomously without reliance on external agencies.
- Strong connections with media outlets and industry influencers.
- Effective team player, able to work closely with all functions.
- Confidence and authority to interact directly with founders and senior leaders.
What will you be responsible for?
- Brand Strategy Development: Build a comprehensive brand strategy that aligns with YourNest's values, mission, and investment focus.
- Value Proposition: Craft compelling messaging to effectively communicate YourNest’s unique value proposition to key stakeholders.
- ChampionYourNest Identity & Marketing Materials: Develop and maintain YourNest’s visual identity across all platforms, including the website, social media, newsletters, and quarterly reports, with regular updates.
- Public Relations: Build and nurture strong relationships with media outlets, industry influencers, and peers in similar roles at other VC firms.
- Portfolio Promotion: Champion portfolio companies by promoting their news and updates across social media and to target audiences.
- Thought Leadership: Assist partners and colleagues in developing original content (papers, posts) to communicate the brand internally and externally.
- Fundraising Support: Develop compelling investor materials to support fundraising efforts.
- Stakeholder Engagement Events: Create and manage events to connect YourNest with entrepreneurs, investors, and the broader community.
- Industry Partnerships: Collaborate with industry bodies to enhance YourNest’s brand image at relevant events and forums.
Why YourNest?
In a rapidly growing VC sector, YourNest stands out. We are trailblazers in the early-stage VC space in India, constantly pushing boundaries and redefining what it means to be a venture capital firm. Here’s why people love working with us:
- Learn: Collaborate with top investors, venture partners, and industry experts.
- Unlearn: Embrace our unique ‘unVC’ approach—doing what’s correct, not what’s expected.
- Relearn: Stay ahead by continually updating your knowledge in the fast-moving tech space.
- Build: Whether you’re inspired to launch your own venture or aim to become a Partner, we give you the platform to grow..
What qualifications must you have?
- Work experience of 5-7 years in a brand building function – either in an advertising agency or the marketing function of a well-established organisation engaged in active communications.
- Must have actively participated in strategic development and should have also executed brand campaigns.
- First-class graduate in any discipline from a reputed college/university, preferably in a Liberal Arts discipline.
- Post-graduate diploma/degree in Business Management/Mass Communications (e.g. MICA).