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Serves as a brand experience specialist responsible for coordinating and maintaining brand image and identity across Nicklaus Children's Health System. Aligns projects to brand strategy with internal and external stakeholders to maintain brand consistency and integrity. Facilitates signage across all facilities, uniforms, marketing materials, internal communications materials with a primary focus of ensuring consistency of use of the “Nicklaus Children’s” master brand and meeting all metrics related to Master Brand awareness and affinity.