Description
Wolf & Badger is on a mission to make retail fair. Working to support our community of 2000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and wellness through our online marketplace and flagship stores in London, New York City and Los Angeles. We are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of c.110 people currently located between London, New York and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.
We are looking for an experienced, creative and commercial Brand & Digital Marketing Manager to join our team in driving forward the global growth of the Wolf & Badger brand. You will be central to the establishment and furtherment of Wolf & Badger as the foremost place for conscious consumers to shop the best independent brands in the world. As the Brand & Content Marketing Manager, you will play a pivotal role in driving customer acquisition and engagement across all marketing channels, with a particular focus on content strategy for both paid media and organic social. The role will include overall responsibility for our organic social channels, activating partnerships with fellow mission-driven brands, coordinating marketing and paid advertising campaigns and managing and implementing our overarching marketing and content calendar to ensure that our output is commercially efficient and creatively on brand, always optimising for ROI. You will be part of a team which is responsible for setting the yearly, seasonal, monthly and daily Marketing strategy for the business, informed by commercial and industry insights, ensuring that we are reaching customers who will love Wolf & Badger. You will champion seamless cross-departmental communication in alignment with our brand values and business goals. You will work closely with our retention marketing team, performance team, merchandising team and PR & Events team to drive forward the growth of the Wolf & Badger brand.
The successful candidate should have relevant proven experience in a scale-up online consumer business, ideally a marketplace, and will be experienced in managing organic social media channels, leading on content creation and optimisation for paid media channels, combined with a foundational understanding of digital advertising. You will be confident in understanding customer acquisition strategy, organic channel management, content creation, project management and cross-departmental collaboration. The successful candidate should have an interest in growing a brand in new and innovative ways, as well as establishing a stable and consistent approach to channel management. They will enjoy being part of a rapidly growing, scale-up business and approaching challenges constructively and collaboratively.
This is a hybrid role requiring in-person collaboration. Regular onsite attendance is required every week in our office in Soho, Central London.
Main Duties
As Brand & Digital Marketing Manager, you will:
- Lead on the management and growth of new and existing organic social channels including TikTok, Instagram, LinkedIn, X, Pinterest, YouTube, Facebook and more.
- Develop and execute a comprehensive social media strategy across all organic social media channels that aligns with our vision and objectives.
- Create and oversee the production of shareable, engaging and visually appealing content including posts, stories, reels and videos that resonates with our target audience.
- Monitor trends, promotions and industry developments, ensuring a commercial outlook and approach within the team across all channels at all times.
- Work cross-functionally to help develop and grow our social media presence, including coordinating content produced by our in-house teams and our brand partners, leveraging content opportunities and ensuring the output remains consistently on-brand.
- Work alongside the PR team in managing and utilising user-generated content.
- Maintain a cross-platform social media content calendar and ensure consistent messaging and branding across all platforms.
- Monitor, track and report on performance across social channels.
- Lead on the strategy and production and analysis of ads and assets for paid and organic marketing campaigns across all channels, continuously optimising performance and ROI.
- Coordinate asset creation across the business for all functions with the Graphic Designer.
- Project-manage both regular and ad-hoc initiatives including shoot production for a twice-yearly catalogue, production of externally-facing impact reports and collaborations with our brands and PR team.
- Support senior leaders in the development and execution of customer acquisition and retention strategies to drive traffic, increase conversion rates, and grow our customer base.
- Utilise data-driven insights to identify opportunities for optimisation and enhancement of marketing campaigns, on-site content and social media channels.
- Collaborate with cross-functional teams to ensure a seamless customer journey from awareness to conversion, working closely with the merchandising team to ensure on-site content will drive engagement and conversion.
- Have line management of marketing team members (initially 2 and potentially more as we grow).
- Track and analyse KPIs to measure the effectiveness of marketing initiatives.
- Provide regular reports and insights to the senior management team, making data-driven recommendations for improvements.
- Under guidance from the VP Content, lead on strategy and final proofing and editing for written copy and messaging across all channels including the digital magazine, paid advertising, onsite messaging and organic marketing.
- Ensure all written copy is SEO optimised.
- Ensure ESG is communicated authentically, correctly and in an industry-leading manner across all channels.
- Lead on optimising content across all channels for our Tastemaker programme.
- Work closely with the PR team and store teams to drive brand awareness through partnerships and activations.
Requirements
- Extensive marketing experience, including at least 2 years of social media or brand marketing marketing experience, ideally in-house within a multi-brand ecommerce or consumer business with an emphasis on customer acquisition
- Commercial acumen, numerate, confidence in aesthetic literacy and tone of voice
- Proficiency in social media platforms, advertising tools, and analytics
- Experience in hands-on creative asset production to ensure effective management of and input into graphic design projects, shoots and events
- Creative mindset, excellent written and verbal communication skills
- Experience and expertise in proofreading and copywriting
- Strong project management and organisational abilities
- Knowledge of the fashion and lifestyle industry as well as ethical fashion
- Low ego, collaborative, hands-on and motivated by our mission to connect conscious consumers with incredible ethical independent brands
- Relevant professional or higher education qualification (desirable)
- People management experience
Benefits
- Competitive starting salary of £40k-£53k per annum subject to experience
- 25 day holiday allowance in addition to bank holidays
- Paid volunteering leave, pet-ernity leave and heartbreak leave
- Quarterly Wellness Wallet - to spend on products or services meaningful to you
- Subscription to yulife health and wellbeing app
- Opt in health insurance plan via salary sacrifice
- Cycle to work scheme
- Ample paid sick leave to support mental and physical health
- Staff discount across Wolf & Badger, in-store and online
- Excellent career opportunities in a rapidly growing international business
- Work in a positive organisation for people and the planet. We are a certified B Corp!
Wolf & Badger is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We encourage applications from people from all walks of life.