Brand & Base Communication Manager

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:

Regular

Job Description :

About Our Company

Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are ‘Above And Beyonders’, who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers’ lives through connected and memorable experiences.

As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).

Why Work At Breezeline?

As one of the country’s fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person’s unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.

Internal Values – How we act

We’re proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job – they want an extraordinary life – and at Breezeline, we want to make that a reality.

And here is how we do it.

Fun: We laugh a lot. It makes every day brighter, and if you don’t love what you do, you’re not doing it right.

Job flexibility: We think everything you do matters – at work and home.

Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.

Total Rewards: Let’s be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We’ve got you and your family covered with one of the best packages in the business.

Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!

Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.

POSITION SUMMARY:

Reporting to the Chapter Lead, Communications, this strategic role will be responsible for customer communications for Cogeco and Breezeline across North America.

We are looking for a Brand & Base Communication Manager to develop and execute marketing strategies aimed at enhancing customer engagement and loyalty. This role is responsible for creating data-driven communication strategies deployed across multiple channels to support the company's key objectives.

The candidate will collaborate cross-functionally in an Agile environment, developing personalized communications and analyzing campaign performance. Responsibilities include all aspects from briefing to delivery, including writing and reviewing formats and content, all while ensuring deadlines and brand guidelines are met.

KEY RESPONSIBILITIES:

• Develop end-to-end customer communications that are engaging, personalized, and aligned with marketing and product strategies while maintaining consistency with the Cogeco and Breezeline brands across all channels.
• Drive the execution of marketing campaigns from inception to completion, ensuring collaboration with internal stakeholders and adherence to internal processes.
• Collaborate with internal stakeholders and external agencies on various programs and tactics that will support sales opportunities or new revenue streams based on established objectives.
• Develop communication strategies with multiple touchpoints to promote different programs or products to customers.
• Collaborate with internal teams to optimize project delivery processes and ensure continuous improvement in an Agile environment.
• Develop plans, tracking documents, and campaign frameworks to effectively manage programs and keep project team members informed.

ESSENTIAL QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, or a related field.
• 7+ years of relevant experience in a similar marketing role.
• Experience in telecommunications is an asset.
• Experience in brand management, multi-channel campaigns and marketing projects.

SPECIFIC SKILLS:

• Passion for the customer experience, understanding the importance of branding and different touchpoint sequences.
• Manage complex transformation projects from the ground up (data collection, briefing, execution, tracking, optimization).
• Strong strategic thinking with analytical skills and good decision-making abilities.
• Strong project management, communication and interpersonal skills.
• Strong problem-solving ability, including metrics-driven thinking in a fast-paced, results driven environment. A self-starter.
• Excellent written and verbal communication skills.

BENEFITS:

• Competitive salary
• Medical coverage (including prescription and vision plans)
• Dental coverage
• Life Insurance (1x salary at no cost to employee)
• Long and short-term disability insurance (no cost to employee)
• Voluntary employee, spousal, and child life insurance
• Company recognized Holidays with additional Floating Holidays
• Paid Time Off (PTO) programs
• Comprehensive Flex Work Policy
• 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)
• Participation in the Employee Bonus Plan
• Participation in the Cogeco Stock Purchase Plan
• Complimentary and discounted broadband services (for those in our service area)
• Tuition Reimbursement
• Headspace Membership
• Opportunities for LinkedIn Learning subscriptions for select colleagues

#LI-Hybrid

Location :

Quincy, MA

Company :

Breezeline

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusion@cogeco.com