Brand and Innovation Marketing Specialist

ABOUT US

With a global team of beauty experts and a distinctly personal approach, IBG empowers all its clients – from established beauty brands to first-time private label retailers – with strategic partnerships that bring visions to life, and products seamlessly to market.

IBG is a dynamic and fast-paced company specializing in packaging and turnkey beauty solutions. We drive product innovation, brand strategy, and consumer engagement across the industry. Our Marketing & Innovation team is at the forefront of shaping compelling narratives, crafting high-impact presentations, and developing strategic marketing assets that resonate with clients and consumers alike.

We are looking for a highly skilled, hands-on Brand and Innovation Marketing Specialist to serve as a critical right-hand support to the Director, Marketing, IBG North America. This is a growth-focused role for a strong executor who thrives in a high-energy, fast-moving environment and is passionate about market research, storytelling, AI-powered marketing tools, and creating compelling presentations.

If you are a proactive, adaptable, and resourceful marketer who can balance creativity with analytical thinking, this role is for you!

If you are a strategic and executional marketing professional who thrives in a high-energy, high-expectation environment, we want to hear from you! Apply with your resume and a portfolio of presentation work or marketing assets.

IN THIS ROLE, YOU WILL:

Market Research & Competitive Insights

• Conduct ongoing market research, trend analysis, and competitor benchmarking in beauty, CPG, and retail.
• Utilize tools like WGSN, Spate, Google Trends, and other industry reports to extract key insights.
• Analyze consumer behavior and retail trends, translating insights into strategic product recommendations for internal and client presentations.

Presentation & Storytelling Excellence

• Develop visually compelling, data-driven presentations in PowerPoint and Canva for internal stakeholders and clients.
• Craft storytelling decks that bring brand strategies, product launches, and innovation concepts to life.
• Support senior executive presentations and internal communications, ensuring brand tone of voice clarity, structure, and impact.

Marketing Execution & Content Development

• Develop marketing collateral, product sell sheets, and campaign materials that align with brand positioning.
• Assist in the creation of internal and external communication assets, including CEO updates, newsletters, employee engagement initiatives, and marketing briefs.
• Collaborate with cross-functional internal teams and external agencies on brand messaging, innovation decks, product strategy, packaging strategy, and go-to-market materials.
• Execute trade show support and materials
• Conduct retail audits to inform strategy and insights.

AI-Powered Marketing & Digital Tools

• Leverage AI tools (e.g., Perplexity, MidJourney, Adobe Firefly) to enhance content creation, image generation, and research.
• Support AI-assisted marketing automation and workflow efficiencies.
• Create basic video edits and marketing assets for presentations and internal campaigns.

KPI Tracking, Budget, & Project Management

• Track key marketing performance indicators (KPIs) to measure the success of campaigns and initiatives.
• Monitor and manage marketing budgets, ensuring efficient allocation of resources.
• Provide regular performance reports to guide strategic decision-making.
• Utilize project management tools to ensure timely delivery of campaigns and materials.

ABOUT YOU

• You have a Bachelor’s degree in Marketing
• 3-7 years of experience in marketing, innovation, or brand strategy within beauty, CPG, or a related field.
• Strong market research and analytical skills, with the ability to turn data into actionable insights.
• Expertise in PowerPoint, Excel, and Word, along with Canva, Adobe Creative Suite, and AI-powered tools.
• Highly proficient in project management platforms such as Smartsheet, Notion, or similar.
• Hands-on marketing execution – developing assets, writing briefs, and supporting campaign rollout.
• Strong understanding of corporate and product branding principles and business-to-business marketing.
• Excellent storytelling, presentation, and communication skills, with the ability to present confidently.
• Proactive, detail-oriented, and highly organized, with a strong sense of urgency and time management.
• Naturally curious, with a growth mindset and willingness to take initiative.
• Experience with basic video editing (E.g. Adobe Premiere, CapCut, Canva video tools)
• Knowledge of social media trends and content strategy

WHAT WE OFFER

As a Brand and Innovation Marketing Specialist, you will enjoy being part of an energetic and hands-on team, excited about beauty and home care. You will work with passionate and talented colleagues who inspire and support each other. We have fun and celebrate successes together, but we are also not afraid to roll up our sleeves and get the job done. We work hard and play hard!

On top of that you will get:

• To work in a fast-paced industry that is highly innovative and agile
• IBG is an international team of over 400 people across nine locations worldwide
• Significant opportunities to grow, both personally and professionally.
• A highly competitive total rewards package with a salary range of $60,000 to $75,000 depending on experience
• Work in a hybrid environment – at least 3 days in our Mississauga, Ontario office
• A comprehensive benefits and employee wellness program
• Of course, a great bunch of colleagues.