Associate Director Brand

With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker.

Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee’s mission is to build entertainment for millions of people around the world and connect them through games.

Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

As our Associate Director - Brand, you will be a part of our branding team and help us build our brand and raise brand awareness. You will work across all levels and departments of our organisation to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.

Job Location

• Gurgaon

Key Responsibilities

• - Analyse brand positioning and consumer insights.
• - Lead the creative and brand positioning of our product(s).
• - Grow our brand and build communities among Real Money Gaming enthusiasts.
• - Conceptualised and executed brand campaigns across all digital and offline media.
• - Translate brand elements into plans and go-to-market strategies.
• - Should lead our player engagement plan and devise region-specific strategies based on the gathered insights.
• - Manage a team of marketing people working on brand initiatives.
• - Lead creative development efforts for our product(s) for all social media platforms
• .- Lead the social media strategy for our games and create engaging campaigns across platforms.
• - Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
• - Monitor market trends, and research consumer markets and competitors’ activities.
• - Work closely with media planning agencies, production houses and market research companies.

• - 8+ Years of experience in Branding, Brand Positioning and Digital Marketing.
• - Proven working experience as a Brand Manager or an equivalent position.
• - Prior experience in real-money gaming, particularly fantasy sports, will be a plus.
• - Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• - Experience in identifying target audiences and devising effective campaigns.
• - Excellent understanding of the full marketing mix.
• - Strong analytical skills partnered with a creative mind.
• - Data-driven thinking and an affinity for numbers.
• - Outstanding communication skills.
• - Up-to-date with the latest trends and marketing best practices

Be a part of Junglee Games to:

• Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes.
• Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.
• Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.
• Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead.
• Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.
• Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more.

• Explore the world of Junglee Games through our website, www.jungleegames.com.
• Get a glimpse of what Life at Junglee Games looks like on LinkedIn.
• Here is a quick snippet of the Junglee Games Offsite’24
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