Associate Director - Brand
Kezan consulting
Full-time
On-site
Gurgaon, Haryana, India
Brand Strategy & Management
Responsibilities
- Analyze brand positioning and consumer insights
- Lead the creative and brand positioning of our product(s)
- Grow our brand and build communities among Real Money Gaming enthusiasts
- Conceptualize and execute brand campaigns across all media, both digital and offline
- Translate brand elements into plans and go-to-market strategies
- Should lead our player engagement plan and devise region-specific strategies basis the gathered insights
- Manage a team of marketing people working on brand initiatives
- Lead creative development efforts for our product(s) for all social media platforms
- Lead the social media strategy for our games and create engaging campaigns across platforms
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Work closely with media planning agencies, production houses and market research companies
Requirements
- 8+ Years of experience in Branding, Brand Positioning and Digital Marketing.
- Proven working experience as Brand Manager or an equivalent position
- Prior experience in real-money gaming, precisely fantasy sports, the company will be a plus
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with the latest trends and marketing best practices